In quite possibly one of most genius ways to promote the 2014 Olympic Winter Games and physical exercise, Olympic Changes uploaded this now viral YouTube video of Russian patrons paying their metro fare in squats or lunges in lieu of money.
Would you pay for your commute with exercise?
If that’s not enough, check out this Contrex (France) commercial guaranteed to give you a laugh. What’s a gal got to do around Chicago to get some of these creative ads out here? The closest thing I saw today were Corner Bakery segways towing billboards down the sidewalk which, unfortunately for them, was more of an annoyance than creative to lunchtime walkers.