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In quite possibly one of most genius ways to promote the 2014 Olympic Winter Games and physical exercise, Olympic Changes uploaded this now viral YouTube video of Russian patrons paying their metro fare in squats or lunges in lieu of money.

Would you pay for your commute with exercise?

If that’s not enough, check out this Contrex (France) commercial guaranteed to give you a laugh. What’s a gal got to do around Chicago to get some of these creative ads out here? The closest thing I saw today were Corner Bakery segways towing billboards down the sidewalk which, unfortunately for them, was more of an annoyance than creative to lunchtime walkers.

Source: Contrex, Olympic Change

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5 Comments

  • Reply
    ETQB
    November 13, 2013 at 9:14 pm

    A few squats for anything free….you bet!!
    What do you get for some jacks or crunches??? Sign me up!

  • Reply
    ebb & flow :: fabulous finds & divine designs
    November 17, 2013 at 11:12 am

    […] • I’m getting excited for the Olympics and love this campaign. […]

  • Reply
    ebb & flow :: fabulous finds & divine designs » Weekend Wrap Up 11.17
    November 18, 2013 at 4:12 pm

    […] • I’m getting excited for the Olympics and love this campaign. […]

  • Reply
    BlueCollarWhiteCity
    November 21, 2013 at 9:59 am

    I would totally do that. The only problem would be the days that would not work out so well would be the days that I decided to wear a pencil skirt.

    Would you/could you do a classic Van Damme split for a lifetime of free public transportation? http://www.youtube.com/watch?v=M7FIvfx5J10

    • Reply
      jillianbraun
      November 21, 2013 at 10:28 am

      That’s why every day should be a jean day, naturally.

      I would do just about anything for free public transportation for a lifetime – although what I can physically do is another story. No splits for this gal.

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