Download Be Your Own Lobbyist: How to Give Your Small Business Big by Amy Handlin PDF
By Amy Handlin
This ebook is the businessperson's consultant to influencing executive judgements with out incurring the price of a certified lobbyist, at a time whilst these judgements are, more and more, a key to survival.
• Real-world advocacy examples
• Tip sheets, together with "How to paintings a Public Meeting," "Setting expectancies to your Lobbying Effort," and "Don't Waste Your Money"
• "For instance" sidebars, reminiscent of "Time-Wasters and Turnoffs" and "The five greatest errors"
• "You attempt It" exercises
• version advocacy fabrics, together with letters, emails, scripts, testimony, press releases, and more
• pattern legislation, regulations, and forms
• A "Learn the Language" thesaurus deciphering many of the key jargon utilized in neighborhood and nation government
• source courses for small companies looking govt contracts
Read or Download Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government PDF
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Extra resources for Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government
This shouldn’t be hard; many businesspeople would feel ﬂattered to be asked. Other assignments with a high likelihood of success could include reaching out to civic groups or arranging public meetings and media interviews. 3. Visibility By itself, a high proﬁle in the community will not guarantee your coalition’s success. But a lack of visibility can cripple your efforts. Remember: the lobbying marketplace is noisy and crowded. From the humblest town hall to the grandest statehouse, you will always be competing with a babel of other voices and pressures.
If you believe a new assessment will drive stores out of town, don’t just call it a “store killer”—cite the actual number of enterprises likely to be hurt. • Provide speciﬁc examples. How will the proposed change in parking regulations affect your customers? • Make your points in order of their importance to you; assume they won’t all be read and/or remembered. • Respect time limits, which are usually in the range of 3–5 minutes. If your testimony is too long, it’s ﬁne to read a summary of key points, but be sure to bring enough copies of the full narrative to distribute to every member of the public body (and to the media, if you hope for press coverage).
If your research would simplify their work, share it. If you have identiﬁed a new information source, suggest it. • Be visible. Keep your staff appointments. As often as possible, provide material and ask questions in person. Introduce yourself to everyone in the ofﬁce. • Be respectful. Too many citizens treat the average public servant with disdain. This is a silly—and shortsighted—mistake. Staff are gatekeepers as well as facilitators. They can be important allies. ” Can you show up just to introduce yourself?